About

GAYBOY – Shibuya 2020

It started in Tokyo, during the pandemic — when the world felt shut down and we were all a little scared, a little lonely, and a little horny.

I wrote GAYBOY in Katakana on the back of a black T-shirt — half as a joke, half as a dare. I wore it out in the streets of Shibuya — masked up, but fully exposed. People looked. Some smiled. Some stared. Some didn’t know what to think. But no one could ignore it.

It wasn’t just a word anymore. It was a presence. A fuck-you. A wink. A reminder that even in the quiet, we exist — big, gay, soft, bold, kinky, visible.

That night, the idea took shape.

GAYBOY is for the ones who don’t fit the usual gay mold.
The big boys. The soft boys. The late bloomers. The quiet rebels.
The kinky ones. The ones with layers.
Girls who never toned it down.
Queers who grew up hiding.
Straight guys who finally get it.
Trans people holding their ground.
Anyone who’s ever felt like too much — or not enough.

This isn’t about trends. It’s a message. A body. A feeling.
Wear it like a confession — or like armor.